Toluna Review 2025:Is it a legitimate pay site?

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Are you tryingto find a method to work from home and make some additional money?  One of the key participants in the game is Toluna, and survey websites could hold the solution.
In addition to offering free registration, the website offers much more than simply surveys. You may earn points for participating in contests and even playing games, which can then be redeemed for cash or gift cards.
You must first create a free Toluna account before we can begin.

Sign up to Toluna »

What is Toluna?

Toluna is a Connecticut-based market research firm.  It was established in 2000 and has long been a top supplier of surveys.  Toluna conducts live panels, online surveys, and more in collaboration with businesses across a range of sectors.
Toluna Influencers, a paid online survey platform with a (not very helpful) community participation portion, is the company's largest consumer-facing platform.
You may get incentives in the form of PayPal payouts and gift cards to well-known stores like Starbucks, Amazon, and iTunes.  The initial value of gift cards is $10, or 30,000 points.  On average, the website takes eight weeks to provide incentives.  Points for completing a survey range from 15 to 20,000.
Benefits for Toluna members:
     ●   Joining is free, and learning is simple.
     ●   500 points are awarded to new members.
     ●   Opportunity to try out new items
     ●   Meet others who share your interests.
     ●   Examine a range of viewpoints 

Five Crucial Details Regarding Toluna Influencers
1. In addition to hosting its own polls, Toluna compiles surveys from other suppliers.  This implies that the experience you get while taking a survey might differ greatly.  While some surveys are old and cumbersome, others are well-thought-out and flawless.  You may become slower and earn less per hour if you have to adjust to several survey forms.
2. Although Toluna is primarily intended for American consumers, the firm also carries out market research in the UK and several other nations.
3. Toluna's surveys earned $3.43 per hour throughout our testing.  Your compensation rate, however, will change based on things like your demographics and how many surveys you are eligible for.
4. Although it fluctuated from session to session, our disqualification rate was 64%.  I occasionally qualified for three surveys in a row, but other times I was rejected for nearly all of the surveys I tried that day.
5. Among the survey sites we evaluated, the minimum amount to pay out is $10, which is on the lower end.

Toluna Surveys

The primary method of earning points on Toluna is through the Survey Centre.  Following account activation, I was asked to finish a series of profile questionnaires.  Toluna matches you with surveys based on these profile surveys, which are brief demographic questionnaires.

It took me about twenty minutes to finish all thirteen of the profile surveys.  Each survey you complete will earn you 100 points, for a total of 1,300 points.  The total cost of these profile surveys was 37 cents, as 3,500 Toluna points are worth $1.
I went to the Survey Centre to begin taking longer surveys after finishing my profile surveys.  You can either browse the list of available surveys, as seen in the screenshot below, or click the "Start Survey" button at the top of the page to be taken to a random survey.

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I always had a wide variety of surveys to pick from.  The survey centre occasionally ran out of opportunities for me, but only after I finished getting through a number of surveys in a row.
Before beginning every survey, you will read a brief summary that includes the survey's main subject, how long it will take to complete, and how many points you will earn.
I completed surveys on a wide range of subjects, such as digital subscriptions, travel, supermarket shopping, and cosmetics.  I discovered that the majority of surveys required me to examine marketing collateral and ideas for goods and services that were still in the development stage.
The surveys also differed in difficulty.  Some consisted mostly of easy demographic questions or open-ended questions, while others had me fill out large and time-consuming charts.  Additionally, the surveys could be quite repetitive.
Some of these surveys were hosted on Toluna’s platform, while others were hosted through third-party survey providers and aggregated through Toluna.  I found that the descriptions of each survey were fairly accurate, but there were occasional discrepancies.
For example, the reward amount listed was occasionally higher or lower than what I actually was paid.  This happened because I was routed to a different survey than the one I had initially started.  Additionally, I found that the surveys were usually slightly shorter than the advertised time to complete.
I observed that the longer I used Toluna, the less frequently I was disqualified.  When I did get disqualified, it was generally after only one or two questions, so I didn’t spend much time.  However, there were some instances where I answered questions for over five minutes before ultimately being told I wasn’t the right fit for the survey or that the survey had filled up.
Toluna also has a mobile app that members can use to take surveys.  The mobile app only supports surveys and doesn’t provide access to any of the community features that you’ll find on the website.  I discovered that I got excluded from surveys significantly more often using the mobile app than when I completed surveys on a PC.
Our Toluna Earnings
My first objective when I joined Toluna was to do 20 surveys.  Over the course of multiple shorter sessions, this took about five hours in total.  I met the criteria to pay out after 10 surveys, which was around halfway through this procedure.

     ●   Our total earnings: $17.17

     ●   Our earnings per hour: $3.43

     ●   Our disqualification rate: 64%

At times, it was difficult to determine the true amount I was making from each survey.  This is a result of earnings not being handled right away after completion.  It might take anything from 20 minutes to several days for the points to show in your account.
In most instances, the amount I was making appeared to match what was claimed, although there were a few inconsistencies.  I didn’t seem to gain any points when I was filtered out of a survey.
Note: I'm using the 35,000 point level needed to pay out via PayPal to calculate my profits.  3,500 points are equal to $1 at this level.  You may pay out a little sooner if you choose to use a gift card rather than PayPal.
Getting paid
There are a good number of awards available in Toluna.  Gift cards to well-known stores like Amazon, Target, Walmart, and others are available, as are gift cards to well-known chain restaurants.
PayPal is another way to cash out, but it has a marginally higher point-to-dollar conversion rate.
Lastly, Toluna offers a reward system where you can use your points to plant trees in other nations.
$10 PayPal cash-outs cost 35,000 points, while $10 Toluna gift cards cost 30,000 points.  As a consequence, the point-to-dollar valuation is:

     ●   30 points = 1 cent when redeemed for a gift card.

     ●   35 points = 1 cent when redeemed for cash through PayPal. 

The cash-out process was fairly easy.  I navigated to the “Rewards” tab, where I was able to browse all of the rewards that were available to me.  I picked the PayPal option and confirmed my email and physical addresses to complete the incentives.  The points were instantly taken from my balance, and I got an email with details on how to claim my award.
The Community Section of Toluna

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In addition to surveys, Toluna's "Community" section provides methods to accrue a very small amount of points.
I evaluated every Community feature to see if it's worthwhile or whether you should pass on it.  Overall, I thought it was better to concentrate on the surveys and that the Community area didn't have much to offer.
There are five sections in the Community section:
     ●   Games: You can play the two games in this section to gain extra points.  One is a photo booth where you can take and exchange pictures, and the other is a straightforward scratch-off game that you may play once a day.
     ●   Polls: You may respond to Toluna and community polls in this area.  You’ll receive points for answering the Toluna polls.  You can also examine the results of each poll to see how the community voted.
     ●   Topics: You may peruse articles published by both the Toluna staff and other users in this area.  By expressing your own thoughts, you can reply to these articles.  Contributions to this area will not result in additional points for you.
     ●   Thumb It: Users may submit text and images in the manner of social media in this area, and community members can encourage them by giving them a "thumbs up."  You will not get any more points for participating, just like in the subjects area.
     ●   VS Battle: Users may check the community results and choose between two alternatives in this area.  McDonald's vs. Burger King is an example of a VS battle.   You won’t gain bonus points for voting on VS Battles.  
The Community area seemed clumsy and out of date to me overall.  It was tough to navigate and it took a few minutes to find out precisely what each part was designed for.  However, these features did seem to be used consistently by other community members.
I also didn’t think this section was worth my time when it came to earning points.  The only section where I earned any extra points was the Polls section, and even there, the earning potential is fairly limited.  Toluna-run polls pay 15 points apiece (approximately half a penny), while user-run polls do not give any incentives.  Plus, Toluna appears to only releases new polls every few months.
FAQs for Toluna
Review of Toluna
A lot of stay-at-home moms (and men) would want to discover a side job they can perform online to supplement their income.
Survey websites may sometimes be profitable side gigs.  Survey respondents are rewarded with cash, gift cards, and sweepstakes entries in exchange for completing one or more market research surveys.
You may make enough money on some of these websites to purchase Christmas gifts at the end of the year.  Some allow you to exchange your points for an Amazon gift card, allowing you to purchase the shoes you've been eyeing.
The benefits of conducting surveys from home are numerous.
Among them is the fact that you may work without really getting out of bed.  Really, you don't need to leave your house, put on a tie or makeup, or even dress up.  You can work on some surveys when you’re not busy, a few here, a few there.
The tricky part is selecting a survey site that is reputable and that pays you in a timely way.  This is a review of Toluna.  By the end of this review, you’ll be able to decide whether or not it’s a scam.
Is Toluna a legit company?
With more than four million active members, Toluna is one of the biggest and most well-known survey websites in the world.  According to Toluna, there are ten million members overall.
Frederic-Charles Petit founded the business in 2000, and it began purchasing smaller survey groups to supplement its own.  Joining the company's paid survey is legitimate.  One of the most well-known marketing research firms, it was first founded in Dallas and now has offices throughout the globe.
Toluna asks that you give your assessment to brands and companies that will influence future products and services.  Once you’ve shared your opinion, you are then rewarded with opportunities to win gifts, cash, and test products.
One of the most well-known online survey platforms nowadays is Toluna.
The good and bad of Toluna site
Since Toluna is so huge and well-known, that it helps me feel better about it the site in general.
Both the website and the survey participation are free.  A paper cheque, an electronic cheque or voucher, a cash transfer to your bank or PayPal are the payment methods that users can use to redeem their points.
Additionally, members are eligible to receive up to $4500 in monthly sweepstakes winnings.  Even little presents like MP3 songs are given away on this website.
The website for Toluna is very user-friendly and attractive.  They promise not to sell or give your personal information to a third party, and their Terms and Conditions and Privacy Policy are fairly straightforward.
On the down side, a lot of users express dissatisfaction over not being eligible for a lot of Toluna's surveys.  Believing they were eligible, they proceeded with the survey, but were ultimately filtered out without receiving any compensation or rewards.
The majority of members also think that the 60,000 points required to redeem $20 is excessive, and that it takes too long given how infrequent the surveys are.
Unfortunately, it also seems Toluna doesn’t like to pay its members.
Points expire if you haven’t saved enough to pay out in a year’s time.  Members report that their points have been removed before they can redeem them or that after they have redeemed them, the payment is reversed.
If you do get to redeem your incentives, it takes up to 8 weeks to get cash.  Even if you choose to be paid electronically.  Members also complained to have been blocked for supposedly violating terms and conditions.  However, Toluna did not specify how, and as a result, she did not communicate with the member.
Is Toluna a fraud?
Although it isn't, I don't think it's the best survey site to join after reading the numerous member and user reviews.
Reaching the payout target takes a very long time.   You run the danger of losing your points as a member.  You might never receive payment at all.  I’m not convinced it’s worth the risk.
Toluna is one of the major survey organisations.  However, that doesn’t equate to trustworthy necessarily.  At this point, I think they use their notoriety to lure unsuspecting users in.
If you want to join, I feel like you’re taking a risk.  There other sites that are a lot less risky.  It’s up to you in the end, but my advice is to find a more reputable site to join.
What are your thoughts?
We appreciate it if you would leave a remark below.
Do you take online surveys for cash, PayPal, or gift cards?
Do you use this well-reviewed paid survey website?
Do you have any useful advice for our website visitors?
Is it possible to make extra money from home using this survey site?
Do you believe that this website is a time waster and a scam?

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